I received a lot of comments about my Alexa rankings and I sense that marketers are overlooking the importance of this statistic. I attempted to write about it however, I found an article that summarizes my thoughts and hits on the critical components of this topic.

Written by: Jimvesting

Jimvesting writes:

Alexa.com defines themselves as “the web information company,” but to webmasters and bloggers, they are so much more. Essentially, Alexa is a company that measures web traffic on almost every website on the internet through their increasingly popular toolbar plugin. This becomes an important element in leveraging your blog’s ranking as a sell point to advertisers, sponsors, buyers, readers and whoever else wants a piece of your material. READ MORE…

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