Also referred to as inbound links, backlinks are definitely the lifeblood of Search Engines Ranking. Backlinks are links on one website that lead back to another website. For a website to be ranked high in search engines like Google, the website must contain a significant number of backlinks. However, this SEO element can be deceiving at best.

Considerable thought must be given to the quality on the backlink. If the website that is receiving the backlinks gets high quality and high page rank backlinks, the chance of being indexed to a high position on the Search Engines increase significantly. Bottom line: it’s better to have ten PR 9 backlinks, than one hundred PR3 backlinks.

There are many strategies used to locate and create high quality and high PR backlinks. Some people advocate writing and submitting articles, posting on forums, making comments on blogs. Others talk about submitting their website to various Internet directories. One directory that has an excellent reputation is called DMOZ, also know as the “Open Directory”. DMOZ websites have been placed there by human editors; there is no “automation” to this directory. The only drawback is that this directory takes so long to have a website added.

Another way to build backlinks, is to use Social Bookmarking websites. A “Social Bookmark” is a website that generally has a very popular ‘community’ aspect to it. Users sign up and create profiles on the sites that contain photos and information about themselves. They then can save “bookmarks” of favorite websites which can be sorted by ‘tags’, which are one or two keyword phrases, and these bookmarks can be saved to a personal list or can be listed publicly.

With the advent of what is known as Web 2.0, gaining backlinks is easier now than in any time in the history of the internet. Most sites now have an “interactive” quality to them nowadays. Readers can often sign in and create profiles. They then are often allowed to post comments on the stories or articles on the website or blog. In many cases, the website or blog owner responds to these comments; thus making this section of the website or blog a conversation.

More backlinking information to come in future posts…

No related posts.